A survival’s guide to networking events

With the Leicester Business Event coming up next week, we thought it would be a good idea to give you all a little crash course in large networking events such as these. For first timers, the experience can be daunting, slightly overwhelming and for those not used to business networking, out right scary.

Here are a few tips for those of you wanting to get the most out of your day at Walkers Stadium. Some of the points we make might sound a little obvious but at the same time so easy to forget on the day.

  1. When you enter the exhibition area you should get an info pack. We are going to suggest something crazy here… read it! So many people will walk in and become so distracted with everything going, looking through all the information handed to you by the very nice person at the registration desk may just completely slip your mind. This info pack will contain all the exhibitors for the day and where you can find them. It will also let you know when and where to be for the important seminars or speed networking. Just spend the first 10 minutes looking through all this info and plan out a route around the floor.  There might be a company or potential client there and you had no idea they were exhibiting. Wouldn’t this be the perfect opportunity to introduce yourself personally? It can be infuriating at the end of a tiring day, you are leaving to discover you missed a VIP all because you forgot to check a flyer in your goodie bag.
  2. Allow your self enough time. Book out 2 hours of your day to this event and by looking through the info pack you have a good idea if you want to stay longer or not. Two hours is a good amount of time at least to visit every stand and introduce your self. If there are any talks that you want to attend, factor this into what time you arrive and how long you wish to be there for. Rushing round the exhibition as you have a previous engagement is never a good idea.
  3. Business cards! Again, another obvious one but make sure you bring more than you usually would. With the combination of 80 stands and over 750 attendees, that’s a lot of business cards. We are not suggesting that you take hundreds of cards with you on the off chance that you will talk to that many people. BUT there will be times when leaving a business card at a stand will save you so much more and effort. One of the staples of these events is that there will be many competitions, handing over card instead of writing your info 10 times in row is saves writers cramp.
  4. Be open minded! LBE is particularly known for it’s 60 second speed networking sessions. To many the idea of talking non-stop and selling your self is a total nightmare, but its always worth a go. You might find that it is an excellent way to sell your company’s product and meet that all important lead. On the other hand you could find that it really doesn’t suit you or your business style, which is fine. But you won’t know unless you try it.
  5. Don’t put too much pressure on your self. Definitely get as much as you can out of the day, but do not feel let down if it doesn’t generate the leads you had hoped. Try and see all the positives from the day such as;

You got your brand name out

Perhaps you have a few new contacts

Learnt more about your market

Got some excellent feedback on your services/products.

All of these things are a learning experience and will help in the long run. Hopfully with these points in mind you will be ready to go and prepared for any networking event that is thrown your way!

See you on Thursday!

Leicester Business Event 2011

A quick heads up for everyone, we will be at the Leicester Business Event 2011, held at the Walkers Stadium on the 29th September. Doors will open at 9.30 am till 4.30 pm. This is an excellent opportunity for all Leicester based businesses to exchange ideas and details.


There will be a few intensive networking sessions and seminars on marketing and how to improve sales. With over 80 exhibitors, it is definitely worth making the effort to come along.


For more information on how to book tickets follow the link

Leicester Business Event 2011

Torr|Waterfield accountants will be there, offering our knowledge and services to all. We will also be having a draw for some fantastic prizes (to be announced). So come along and introduce your self, our team would love to meet you.

What do you actually pay accountants for? Let’s be honest…


It is very tempting when running your own business to save a bit of cash by sorting all of your own finances. It can’t be that hard, you think.


Add up sales here make deductions here, then work out the VAT, do your tax returns fill out the forms, arrange audits, calculate fixed asset, learn a new language, create world peace…


Ok so maybe not quite everything on the list is relevant to your business but think about all the time and energy you are putting in to working out your accounts. Think of all that time you are away from focusing on your clients and making important sales. What if your knowledge of finances is not as great as you thought it was and you end up paying more tax than necessary? There is potentially a huge lost to your business there, far greater than the cost of hiring an accountant.


So you start trying to find an accountant. You think ‘X accountants seem fine, I’ll go with them. After all, accountants all do the same job. Right?’ Well, yes and no. Accountants tend to have a standard list of services they offer but that does not mean that you should not be expecting more for your money.


The key difference between an average accountant and brilliant accountant wants you to make more profits and grow as a business. torr|Waterfield has gone to great measures to help business growth because we know it means you will want to work with us long term. Normal accountants won’t give you marketing tools or regular business health checks, what’s the point? You are already paying them to do a job. Why spend time on extra perks for an existing client when we could be spending time on getting new clients? It’s a tough world for businesses at the moment as we all know so by strengthening the businesses we work with, we ensure that we will have strong long term clients.


Simple as.


So when you are shopping round for an accountant, think about what you are getting for your money; a bog standard service or a company willing to invest its time into you?